Section "mass communication" will start working in the framework of the IV St. Petersburg International Cultural Forum. On the first day of the Forum, the hotel "Kempinski Hotel Moika 22" will be the venue which will bring together the best experts in the field of PR, advertising and marketing. Participants are waiting for the series of master classes "The experience of leading Russian and foreign experts in the field of Communication and Culture (cultural management)."

A welcoming speech will be given by the head of the section, the chairman of the Association of consulting companies in the field of public relations (AKOS) Andrey Barannikov. Under his management, communications agency SPN Communications («SPN Granat», SPN Ogilvy) in 2013 and 2014 led the national rating of communications companies (NR2K).

In total invited experts will conduct 10 workshops. Speakers will present the most successful examples of the use of communication technologies for the promotion of socially significant cultural projects and the development of communications in the field of culture. Editorial director of the communication group Ogilvy & Mather (New York, USA) Jeremy Katz, CEO of “Content & Social” department at OgilvyOne (New York, USA) Robert Davis will talk about the impact of the commercial online video on the behavior of people of different generations. The artist-animator from Poland, winner of the "Oscar" Zbigniew Zhmudski will describe the advantages of the classic puppet animation over digital. And Belinda Bowring, Head of Public Relations of the auction house Christie's (London, UK) will hold a meeting on "How to get art on the front page?"

Photo: www.pexels.com