Round table "Culture on the front page"

Business event flow / Mass communications

15.12.2015 11:30-13:30

Dvortsovaya sq., 6/8, The General Staff Building, Courtyard 4


During the discussion leading experts in the media industry and cultural process participants will try to find out the extent to which modern media business and academic culture need each other to survive and to develop. It is obvious that the current information environment both sides do not fully use the potential of their interaction and miss real opportunities for mutually beneficial cooperation.


Should the "serious" art adapt to the demands of "consumer society" and to live by the laws dictated by the media sphere, and are there representatives of the media business responsible for the formation of "cultural background" of society - Finding answers to these questions will provide a platform for the expression of opinions, discussion and development of a common position.


Andrey Barannikov
Daria Zlatopolskaya

Chairman of the Association of consulting companies in the field of public relations (AKOS), Director General of communication agency SPN Communications
Host of "White Studio" show


Invited speakers:

  • Vyacheslav Polunin, Artistic director of the Bolshoi St Petersburg State Circus on Fontanka
  • Maxim Behar, President of the World Association of PR (ICCO), chairman of the World Communication Forum in Davos, Switzerland
  • Olga Homova, General Director of the State Academic Capella of St. PetersburgBelinda Bowring, Head of Public Relations, the auction house Christie's
  • Sergey Shumakov, Director and editor in chief of TV channel "Culture"
  • Zelfira Tregulova, General Director of the Russian Museum Association, The State Tretyakov Gallery
  • Alex Goreslavsky, Editor in chief of Internet publication
  • Fabio Mastrangelo, Artistic Director of the St. Petersburg State Theatre "Music Hall"
  • Julia Strizhak, Director of the St. Petersburg State Theatre "Music Hall"
  • Jadwiga Yuferova, Deputy Editor, "Rossiyskaya Gazeta"
  • Elena Mironenko, Minister of Culture of the Krasnoyarsk region
  • Jeremy Katz, Editorial Director of global communications group Ogilvy & Mather
  • Yanina Urusova, General Director of the cultural center "Without Borders", the winner of the National Award in the field of Public Relations "Silver Archer", Prize laureate PROBA IPRA
  • Nick Ilyin, Art historian, curator of exhibitions, vice president of International Development GCAM Group (Global Culture Asset Management)
  • Zbigniew Zmudzki, Producer of animated films studio "Se-ma-for" in Lodz, "Oscar" winner
  • Sergey Belov, Associate Professor of St. Petersburg State University, head of the monitoring project of the Russian language in the media
  • Alexander Malich, TV and radio, film actor, journalist
  • Simon Hewitt, International editor, the magazine "Russian art and culture"
  • Ksenia Chudinova, Director for External Relations of the "Snob"
  • Yana Miloradovskaya, Chief Editor of "Spb.Sobaka.Ru"