9:30 – 10:00 Participants registration, Welcome coffee

10:00 – 10:15 Opening speech                       

• Andrey Barannikov, Chief Executive Officer of SPN Communications, the chairman of the Association of consulting companies in the field of public relations, the vice-president of the Russian Association of Public Relations

10:15 – 11:15 Master classes

• Jeremy Katz, Editorial Director, Ogilvy
• Robert Davis, Executive Director, OgilvyOne, Theme: "Creatorland—overview", the object of Creatorland is to give participants a visceral, interactive experience of how an online video creator behaves.

11:15 – 12:00

• Sergey Kalinchyk, Head of strategic planning group, SPN Communications, Theme: "Do not lose the face. Marketing of cultural projects in the new communication realities".

12:00 – 12:50 Master classes

• Zbigniew Zmudski, Film Director, producer of animated films studio "Se-ma-for", Oscar winner (Lodz, Poland), Theme: "Benefits of classical puppet animation over the digital"      

12:50 – 13:20 Coffee break

13:20 – 14:00 Master classes

• Yanina Urusova, Chief Executive Officer, Cultural center "Without the Borders", Theme: "How to deal with default figures: changing attitude towards people with disabilities on the example of the case" Acropolis""

14:00 – 14:45

• Belinda Bowring, Head of Public Relations, Christie's, Theme: "How does art become news?"

14:45 – 15:15

• Olga Chernycheva, Managing Partner, BC Communications, Theme: "Find three differences! Communication within the framework of cultural projects"

15:15 – 16:15

• Olga Svistunova, Special correspondent of the editorial office of social and humanitarian information, Russian Information Agency "TASS" Theme: "Culture is my love!"

16:15 – 17:00

• Chris Wild, General Director of Retronaut.com, Theme: "Project Retronaut. Travel through time - the secrets of creating a new user experience"