Series of master classes “The experience of leading Russian and foreign experts in the field of Communication and Culture (cultural management)”

Educational event flow / Mass communications

14.12.2015 10:00-17:00

Moika River emb., 22, Kempinski Hotel, Neva hall


During the event, Russian and foreign speakers will share with the audience their experience in the field of communications and culture.


Kira Taimanova

General Director of Educational Center "Benua House"


9:30 – 10:00 Participants registration, Welcome coffee


10:00 – 10:15 Opening speech                       

  • Andrey Barannikov, Chief Executive Officer of SPN Communications, the chairman of the Association of consulting companies in the field of public relations, the vice-president of the Russian Association of Public Relations


10:15 – 11:15 Master classes

  • Jeremy Katz, Editorial Director, Ogilvy
  • Robert Davis, Executive Director, OgilvyOne, Theme: "Creatorland—overview", the object of Creatorland is to give participants a visceral, interactive experience of how an online video creator behaves.


11:15 – 12:00

  • Sergey Kalinchyk, Head of strategic planning group, SPN Communications, Theme: "Do not lose the face. Marketing of cultural projects in the new communication realities".


12:00 – 12:50 Master classes

  • Zbigniew Zmudski, Film Director, producer of animated films studio "Se-ma-for", Oscar winner (Lodz, Poland), Theme: "Benefits of classical puppet animation over the digital"      



12:50 – 13:20 Coffee break



13:20 – 14:00 Master classes

  • Yanina Urusova, Chief Executive Officer, Cultural center "Without the Borders", Theme: "How to deal with default figures: changing attitude towards people with disabilities on the example of the case" Acropolis""


14:00 – 14:45

  • Belinda Bowring, Head of Public Relations, Christie's, Theme: "How does art become news?"


14:45 – 15:15

  • Olga Chernycheva, Managing Partner, BC Communications, Theme: "Find three differences! Communication within the framework of cultural projects"


15:15 – 16:15

  • Olga Svistunova, Special correspondent of the editorial office of social and humanitarian information, Russian Information Agency "TASS" Theme: "Culture is my love!"


16:15 – 17:00

  • Chris Wild, General Director of, Theme: "Project Retronaut. Travel through time - the secrets of creating a new user experience"