“Advertising is a new and the most important art”. Cannes lions in St. Petersburg Discussion and special displays of commercials

Public event flow / Mass communications

16.12.2015 13:00-15:00

Inzhenernaya str., 4/1. Russian Museum of Ethnography


What is the role of advertising in today's culture? Does the advertising has its self-artistic value - and whether it should have it? Whether advertising is becoming a new kind of art?


Expert Discussion Club + open show. To participate in the discussion the experts were invited from Russia and abroad - the representatives of the strongest creative agencies, the best advertising directors and marketing directors of the largest advertisers.


Alexey Skvortsov
Daniil Kostinsky

Creative director of communications agency SPN Communications
Official representative of the Night of the AD Eaters in Russia


Invited speakers:

  • Andrey Barannikov, Chairman of the Association of consulting companies in the field of public relations (AKOS), the Director General of communication agency SPN Communications
  • Sergei Osipyan, Russian writer, director of films and commercials
  • Boris Eremin, President of the Russian branch of the International Advertising Association (IAA), a board member of IAA, Professor, European Institute of PR education (Paris)
  • Zbigniew Zmudzki, Producer of animated films studio "Se-ma-for" in Lodz, winner of the "Oscar"
  • Smolyakov Valentin, Executive Director of the Association of Communication Agencies of Russia (ACAR)
  • Andrey Ushakov, Executive Creative Director, Leo Burnett advertising agency
  • Robert Davis, Executive director, direction «Content & Social», OgilvyOne Worldwide