The round table devoted to the promotion of an important part of the conservation of cultural heritage. Popularization - an interdisciplinary concept that brings together specialists from different areas: protection of monuments, tourism, cultural policy, education and training, social work, economics, the media and others. One of the most important tasks of popularization - attraction to the active and creative preservation of the cultural heritage of the local communities (public organizations, private companies, creative and professional associations, clubs, local residents, etc.), the formation of social consciousness in the spirit of understanding of the value of the historic environment of belonging to the tasks of its study and conservation.