Sections
Mass communications
About the Section
Each of the four panels in this section will present the most successful examples of using communication technologies in PR, advertising and marketing for promotion of socially significant cultural projects and development of communications in the sphere of culture.
Head of the Section
ANDREY BARANNIKOV
Chairman of the Association of Consultancies in the field of public relations
Biography
Graduate of the Faculty of Oriental Studies of St. Petersburg State University.
Mr. Barannikov is chairman of the ACOS Association of Consulting Companies in the Sphere of Public relations, Vice-President of RASO Russian Association of Public Relations, Chairman of RASO’s Northwestern Division, and founder of RAOS Russian Academy of Public Relations.
He has headed the SPN Communications Agency (SPN-Granat, SPN Ogilvy) since 1999. In 2013 and 2014 Andrey Barannikov’s agency headed the HP2K National Rating of Communications Companies.
He has been recognized as one of top 50 most professional Russian managers in the sphere of Professional Service (Top 1000 Russian Managers Rating) by Kommersant Publishing House and the Association of Russian Managers in 2007.
Events of the Section
14 december 2015
Monday
15 december 2015
Tuesday
16 december 2015
Wednesday
No program
10:00-17:00
Educational event flow
Mass communicationsDuring the event, Russian and foreign speakers will share with the audience their experience in the field of communications and culture.
Educational event flow
Mass communicationsMoika River emb., 22, Kempinski Hotel, Neva hall
11:30-13:30
Business event flow
Mass communicationsDuring the discussion leading experts in the media industry and cultural process participants will try to find out the extent to which modern media business and academic culture need each other to survive and to develop. It is obvious that the current information environment both sides do not fully use the potential of their interaction and miss real opportunities for mutually beneficial cooperation.
Business event flow
Mass communicationsDvortsovaya sq., 6/8, The General Staff Building, Courtyard 4
13:00-15:00
Public event flow
Mass communicationsWhat is the role of advertising in today's culture? Does the advertising has its self-artistic value - and whether it should have it? Whether advertising is becoming a new kind of art?
Public event flow
Mass communicationsInzhenernaya str., 4/1. Russian Museum of Ethnography
16:30-18:00
Official event flow
Mass communicationsThe round table participants - experts in the field of communication technologies and intellectuals - will exchange views on how to "information revolution" affect the spiritual world and intellectual development of modern man, and whether it can contribute to the cultural growth of the individual and society as a whole.
Official event flow
Mass communicationsDvortsovaya sq., 6/8, The General Staff Building, Courtyard 4